KARL STORZ

German company KARL STORZ is one of the biggest endoscopes and medical equipment manufacturer for medical and veterinary purposes in the world. In the 1950s, the company was among the first who produced endoscopes. Nowadays, it’s a large corporation with affiliates in more than 40 countries all over the globe.

In the early 2000s, KARL STORZ opened a Ukraine branch and began providing its systems to our country. One of the Ukraine branch directions was education: A training center was established in Kyiv in order to perform educational events for medics and display the company’s products.

Develop a digital complex for a medical equipment brand, which included:

1. Presentation website for the educational center
2. An online platform for broadcasting medical events
3. Design of a mobile app for a service center.

Initially,  KARL STORZ applied to Goodface for the training center’s presentation website development

The Center hosts events for doctors and each event needs promotion. The key source of promotion is the Internet, by means of buying tickets on landing websites. Previously, the client’s team had to create a new landing page in the Tilda website constructor. Creating every single page almost every time started from scratch and could last up to 3 days.

Our main goal in the KARL STORZ task was to create a solution to simplify and accelerate event creation of any scale from small online lectures to full-sided offline seminars for 1000 people.

One particular section was dedicated to a new training center, which was only planned to be opened by that moment.

Working on the project we started with analyzing other KARL STORZ branches’ websites, along with websites of competitors in Ukraine and worldwide. The questions we were trying to find answers for were:

• What sections must the website contain?
• What types of events exist?
• What are their points and differences?
• What kind of parameters could the event have?
• How do participants usually buy their tickets?
• What are the peculiarities of free events?

When it became clear that the goal is to create not just a presentation website but a full complex infrastructure with a several functions, we realized that reevaluation of the task and the project itself is inevitable. This complicated system needed to appear simple for users and have a simple-to-use interface.

During our work on the website, the task acquired details and was transforming. The KARL STORZ team came up with the idea to create private accounts for a surgeon closed club, where they could share their knowledge by making videos.

In the medical environment, the topic of experience exchange is very relevant - any good doctor regularly attends seminars, conferences, and participates in discussions. Experienced specialists arrange lectures, masterclasses, and demonstration operations for young colleagues. So private accounts could serve as a means of broadcasting and storing educational video materials.

We liked that idea and started to inspect analogs, discuss them with the client, and gradually came to a common conclusion to make not just private accounts but an EdTech platform.

We designed a complex visual style, which united the presentation website and telemedicine platform into one whole system.

As a result, we created mockups for tablets, smartphones and desktops.And in order to keep the integrity of visual style, each design element was enlisted to a design-system document called GUI (graphical user interface).

But a true telemedicine format: any surgeon could sign up and perform surgery live! Other specialists could join to spectate, or write a comment, and communicate with the surgeon (either directly or with the help of an assistant).

It allows arranging coтcilliums where specialists could advise operating surgeon, or perform demonstrational operations to students.

In addition, we designed a service center app, which made KARL STORZ equipment service much easier for medical establishments and became an extra digital infrastructure element of the brand.

Website development took 2,5 months and about 4 months for MVP development (minimum viable product).

That is a simple version of the product but is already valuable to consumers. In our case, viewers could only watch broadcasts at first, but some time after we added availability to comment. Then we were finalizing the platform, adding new functions, adjusting the interface taking into account the feedback from users.

A sufficient complex of works was integration of the website with the platform. In particular, it allowed newly-created events to appear on the website immediately.

In this project, both Back-end and Front-end were our duties. From the Front-end side, we applied adaptive web design to provide website and platform accessibility from various devices.

Separately, we paid attention to the speed and other technical parameters of the system. This important point commonly remains forgotten. If a website has bugs, search engines downgrade it’s rating, which makes promotion and marketing much more expensive and complicated.

For the managers, we created a convenient easy-to-use admin panel to manage website content. As a result, we had an event constructor which allows users to create an event of any complexity within 20-30 minutes at maximum

At the moment, we have implemented the basic functionality of an online telemedicine platform. And, nevertheless, this is a full-fledged working product - broadcasts are regularly held on the platform and new users are getting registered. Moreover, it is used by KARL STORZ branches not only from Ukraine but also from other countries worldwide.