Adaptiq

The previous website was created several years ago. But as the company's growth and leveled up, the old website just doesn't match it anymore.

Another challenge lay in the neediness to create a whole visual style from scratch, cause, though the company had a logo, it didn't have a brand identity. We had to craft a new website, and reveal services. And yeah, it had to stand out from the competition.

Then, there was this other challenge. They needed the site to work for two audiences: potential customers and potential employees. 'Cause Adaptiq also selects teams for other companies.

We started with some deep discovery, that's our classic research routine. We figured out crossing points for two different categories: potential employees and potential customers, and mapped up the user flow. 

Also, we made wireframes and collected mood boards. Once we locked in the direction and adopted all the decisions, we got to work on the full-fledged design.

We have discovered optimal visual techniques and invented the concept of some kind of Rubik's Cube, which put together the missing pieces, just like Adaptiq put together teams for other companies.

Once we nailed the design and custom illustrations, we built a slick interactive frontend complete with lots of micro animations. We tied it all together with a user-friendly content-management system CMS WordPress, and gave the client instructions on managing the site. And Finally, we launched the site. 

As a result, we have a website up and running. The client loved it, praising its unconventional looks and informative content. We’ve also received a lot of admiring feedback from customers, new company workers, and potential partners, marveling about the unique style and user-friendly interface.