Fintech product design and brand identity services

Launch new fintech brand, website, and payment service platform

We had to come up with a logo that was modern, catchy, and recognizable. The catch was that it needed to align with fintech traditions while standing out from the typical fintech look.

Creating a modern website was another challenge. It needed to attract potential clients, encouraging them to sign up on the platform, complete onboarding, and further selection of a payment provider.

Our third big thing was creating a user-friendly marketplace.

Fintech product design

We started, as usual, with design research and figured out which features of fintech were included in the design. We presented three logo and brand identity concepts, sparking a lively debate among the client's team, ultimately landing on a simple yet unconventional logo.

We also decided to choose a dark design theme, aimed to evoke the feeling of space, positioning PayAtlas as a guiding landmark in the universe of payment providers.

Goodface team developed a dynamic website, with lots of custom illustrations and motion design targeted at a savvy B2B audience.

To nail the UX/UI design, we dove into UX research, charted user flow, laid out wireframes, and created the marketplace design concept.

And yeah, we future-proofed the design system making it scalable to accommodate business growth.

Full-on design infrastructure for fintech brand

The client got a full-fledged product design system with a visual identity, marketplace design, and a slick website. 

The website got CSS Awards in Best UI Design, Best UX Design, and Best Innovation nominations.

A marketing website has become a working tool for converting potential customers and collecting applications.

Goodface – payment service provider design and development partner

Payment products sit at the intersection of technology, compliance, and user experience. We partner with payment providers, processors, and fintech teams to design and develop platforms that simplify complexity, accelerate product delivery, and create seamless experiences for merchants, operators, and end users.