Website redesign and development services for a payment orchestration platform

Corefy is a multifunctional payment orchestration platform built for online businesses and financial institutions. The platform connects over 650 providers and supports 400+ payment methods, including traditional payment rails and cryptocurrencies.

With Corefy, companies can accept payments and process settlements globally across multiple currencies. One of the platform’s key advantages is its smart payment routing system, which helps optimize transaction approval rates while reducing processing costs.

Founded in Ukraine in 2018, Corefy evolved from a startup into an international fintech product serving both local and global markets. The company received a bronze award at the PaySpace Magazine Awards for “Best Fintech Product” in 2018, gained recognition among notable startups at Web Summit 2019 in Lisbon, and became a certified Google Pay processor in 2021.

Legacy payment orchestration platform website design

Initially, Corefy appealed to us for their website redesign. The Corefy company was growing fast, and despite the website being relatively new, it could not reflect the client's real scale and capabilities. The old website missed lots of the Corefy products and was stylistically obsolete.

In the meantime, the company planned a range of marketing activities, a substantial part of which was connected with digital communications. And a new website is supposed to be an important part of this process.

Fintech website development process

The multilevelness and multifunctionality of the system were a real challenge for us, as we cared for innovative ideas, and the capabilities of Corefy were clear to users and potential clients. The key role was played by the visual implementation.

Corefy has lots of products, so it was clear that the website is going to be big and each section needs attention.

This time, we immersed ourselves in the project gradually. We have created a few pages just to align a common vision of the style, and only then do we proceed with other elements of the website. As a result, both the illustration and the frontend were moving almost simultaneously.

Due to the conceptual complexity of the Corefy products, they are hard to explain with just text. That is why the old version of the website used illustrations, which are obviously inspired by the startupers’ beloved “Silicon Valley” series.

One of the core necessities in creating the new FinTech website was describing complex things in an easy and accessible way. Interface simplification tendency gains momentum yearly, which is why we eliminated useless visual effects and catchy colors. 

We decided to display products using simple illustrations and brief descriptions to point out what really makes the value sense.

We refused a superfluous graphic style to create one that fulfills all the needs.

Disadvantages of old illustrations:

• Complexity of scaling;
• Complex perception and understanding for users;
• Limitations in the visualization of content;
• The complexity of creating illustrations.

Benefits of new illustrations:

• Simple understanding of visual information;
• Universality;
• Fast implementation;
• Modern style.

Infographics were important, and it was from them that a new style began. Based on it, design concepts were developed and approved. It embodies modern trends and approaches to fintech.

When developing design layouts, we proceeded from the fact that the site will have little text and a lot of visual elements. This will make it easier for users to perceive the idea of the product, even for those who understand the product.

To make the illustrations even more understandable and compact, we animated some of them.

The site is adapted for various devices, but the mobile version was a priority, as now the main traffic comes from mobile.

Corefy is constantly adding new products and services. To make it easier to revise the site, we developed a design system that allows the design team to assemble new pages quickly.

Fintech corporate identity design and brand guideline creation

For comfortable product development, we have created a corporate identity guide, which includes fonts, a palette, grids, a set of presentation templates, and instructions for developing illustrations for a blog.

SEO-friendly website design

One of the key tasks at this stage was technical and SEO. The site is quite bulky; it has a lot of pages with a lot of graphics, and careful technical work was necessary to ensure that the site ranks high in the SERPs (Search Engine Results Page).

To provide high performance, we implemented animations for the website using front-end code.

Corefy, as a strong fintech company, paid great attention to the security and reliability of the product. And the site also had to meet the same strict requirements: the code passed all the necessary checks, all the features of the server, the process of deploying the site, and security was taken into account.

The work required serious commitment from Goodface. We assigned a separate team for the project: 2 designers, an illustrator, 2 developers, and a project manager. But the Corefy team played a big role in this project as well.

We have built cooperation in the Agile team format. With this approach, the client acts as a Product owner and is part of the team. It directly affects the formation of the list of tasks, prioritization, and the preparation of requirements for the task. This gives the client flexibility in the timing and scope of the tasks performed, as the client directly affects the development process. But, on the other hand - receives responsibilities in the project, mainly to fill in tasks and create business logic.

The result of this project was a large presentation site with 30+ pages. Graphics, animation, and infographics were used to present a very complex fintech product.

The site loads quickly, despite a large number of graphics and animations. The average page load speed according to Google Search Speed is 85 points for mobile, and 90+ points for desktop, with some pages ranging from 98-99 points.

In 2020, this project took 1st place at the Web Awards in the "Banking, Finance, Insurance" category.

Goodface — website design and development firm for fintech scaleups

Goodface agency is working with payment platforms, financial services, and FinTech SaaS products. We help teams refresh their brand identity, build design systems, redesign interfaces, and launch modern FinTech websites. Our approach combines UX/UI, branding, and web development — ensuring products are clear, fast, and ready to scale.

Have a similar challenge? Just reach out at hi@goodface.agency or fill out the form.