Custom website development & branding services for a fintech bank

Magnetiq is a European bank out of Latvia, that provides innovative banking services and modern FinTech solutions for businesses

Legacy fintech branding

Magnetic Bank aimed to enter new countries and markets with new innovative and more accessible products, aiming
to boost their standing in the FinTech world. 

So they needed a rebranding, which would reflect these ambitions. The challenge?
Crafting a top-notch design that would position them as one of the major players
alongside other big European companies.

Rebranding services for banking infrastructure

We were responsible for the entire new design: logo, creation of a new corporate identity, brand book, and guidelines, as well as rethinking the company's digital design — from the website to product interfaces. 

We teamed up with a marketing team, who developed the positioning, marketing
strategy, and a new powerful brand name — Magnetiq. It is clear, straightforward,
and resonates well in every English-speaking country. Once the client gave the green
light, it was our turn to step in.

Logo & corporate identity
for Magnetiq Bank

The first point was the design of a new logo. We need to create something eloquent yet simple and recognizable, capturing the essence of the new positioning: to get a better collaboration experience. 

Our designers put forward a few concepts, and what you see now is the final choice. 

We captured the essence of magnetism in the logo using two shapes: a circle and
a square. These connected forms symbolize better interaction between the bank
and its clients, reflecting the bank's slogan: "Power in Collaboration".

Next, we laid the groundwork for a new brand identity
— new colors, fonts, and graphic methods and elements.

But we weren't just putting together a standard brand guideline; we were building something much bigger —
a comprehensive design system for the bank.

We developed a clear design system that makes it easy to customize and scale any digital or offline design materials.

Bank website development

The Goodface team has already created a new FinTech UX/UI design for the bank, developed the Frontend, and launched the main page. But hold on, there's more to come. 

We're busy working on the full website and some sleek interfaces
for the company's products.

Redesigned banking infrastructure

So far, we've created a new logo and a comprehensive design system for the bank, including an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.

Goodface Red Dot Design Award for brand identity design

And this project has been recognized by international design experts — winning the Red Dot Award: Brands & Communication Design 2025.

The award stands for more than design quality. It’s a mark of distinction, given only to work that combines creativity, vibrancy, and impact. To win Red Dot is to belong to the very best in design and business.

Goodface — a FinTech design and development agency

Goodface works with payment services, financial platforms, online payment products, FinTech SaaS, and other financial solutions. We help teams update their brand identity, redesign FinTech products, create clear and intuitive interfaces, build design systems, develop UI kits, and craft modern FinTech websites. By combining UX/UI design, branding, and web development, we build products users trust — and that help FinTech companies scale faster.