Brand identity design

Stacks Co is part of Stacks — the leading Bitcoin L2 Network

They both belong to the Hiro ecosystem — a dev tools company, building infrastructure for Bitcoin. Hiro creates the tools that power Stacks, enabling developers to build smart contracts, decentralized apps, and digital assets on top of the Bitcoin blockchain.

Web3 logotype concepts

We explored multiple visual directions to build a stronger concept foundation. Among them were ideas inspired by Asian nature and tree symbolism — reflecting asset growth and ecosystem scale. 

While these explorations set the direction, the final decision was to keep the original Stacks logo, preserving recognition and consistency across the ecosystem.

Web3 visual identity refresh

Each element was developed as part of a cohesive and adaptable system:

• Visual patterns were redesigned to introduce rhythm and flexibility
• Typography and font usage were adjusted for better clarity and scalability
• Illustration style and icons were reimagined to reflect the dynamic nature of Web3

Web3 brand identity design

We refined Stacks Co's visual identity not as a full redesign, but as a thoughtful evolution of the existing visual system.

Through collaborative design sessions, we aligned on how the brand should express growth, flexibility, and tech maturity while remaining connected to the core Stacks identity.

We also developed a comprehensive Web3 brand guideline, providing all the necessary tools for consistent communication — from typography and color usage to patterns, illustrations, and iconography — enabling the team to easily create, scale, and maintain marketing materials across digital channels.

A consistent Web3 brand system

The result is a reimagined expressive visual language that strengthens Stacks Co’s position within the broader ecosystem — balancing innovation, brand stability, and audience recognition.

Goodface is a web3 design agency 

We have hands-on experience in fintech app design, web3 UX/UI design, and crypto brand identity design, launching secure and user-friendly products.

We create intuitive web3 interfaces, supporting product growth and building scalable design systems for mobile and web applications tailored to the blockchain and crypto ecosystem.

If you are looking for a reliable partner for your next fintech product, reach out at hi@goodface.agency  or fill out the form — we'll get back to you shortly.