Finup

Finup is a new FinTech that makes financial management easier for both individuals and companies. They are developing a more flexible approach with features like unlimited virtual cards for ad payments and online services, seamless crypto and fiat transactions, and in-depth analytics.

Finup needed a total visual makeover to meet its aspirations of going from regional to global. The challenge was to elevate an existing good design base and produce something novel,
well-thought-out, and unforgettable.

We also needed to design and develop a modern, animated, and high-performing website that is both
aesthetically pleasing and user-friendly

Our work spanned every layer — from brand strategy
and visual identity to a Webflow-built website with
custom animations and illustration.

Since positioning was central to entering new markets, the identity had to say it all at a glance. We crafted a custom typographic logo, subtly nodding to currency symbols with sharp, futuristic forms — designed to evoke trust,
motion, and clarity.

We built the visual style around radial gradients, paired with sleek minimalism and tech-forward colors, all reinforcing Finup’s dual message: seamless experience meets financial power.

We extended this system across digital assets, developing all templates for social networks and real-world experiences, like merch, and offline touchpoints to build a brand that resonates beyond the screen.

Banking cards weren’t just an afterthought — they became part of the product experience. We developed a sleek, cohesive design system for physical cards.

Built to convert, the new website brings a modern FinTech vision to life: dark mode-first, immersive 3D product visuals, custom animations, and a blend of futuristic design
and seamless UX.

The site balances clarity with edge, making it easy for users to explore unlimited card features, track usage, and interact
with the product seamlessly.

And with a dedicated blog built in, Finup now has a space to share insights on smart spending,
card strategies, and beyond.

Developed entirely in Webflow for speed, flexibility, and control.

The result is a bolder, more confident Finup. A brand identity that reflects their ambition, a website that sets them apart from the crowd, and a product experience that turns friction points — like issuing cards or tracking spend — into moments of ease.

The website got CSS Awards in Best UI Design, Best UX Design, and Best Innovation nominations.

Goodface is a FinTech design and development agency working with payment services, financial platforms, online payment products and other Fintech products. We create UX/UI design, design systems, brand identities, and modern websites for FinTech products. Our team helps companies refresh interfaces, redesign complex financial solutions, and build products users trust — products that are easier to scale and grow.

Have a similar challenge? Just reach out at hi@goodface.agency or fill out the form.