PayAtlas

We had to come up with a logo that was modern, catchy, and recognizable. The catch was that it needed to align with fintech traditions while standing out from the typical fintech look.

Creating a modern website was another challenge. It needed to attract potential clients, encouraging them to sign up on the platform, completing onboarding and further selection of a payment provider.

Our third big thing was creating a user-friendly marketplace.

We started, as usual, with design research and figured out which features of fintech were included in the design. We presented three logo and brand identity concepts, sparking a lively debate among the client's team, ultimately landing on a simple yet unconventional logo.

We also decided to choose a dark design theme, aimed to evoke the feeling of space, positioning PayAtlas as a guiding landmark in the universe of payment providers.

Goodface team developed a dynamic website, with lots of custom illustrations and motion design targeted at a savvy B2B audience.

To nail the UX/UI design, we dove into UX research, charted user flow, laid out wireframes, and created the marketplace design concept.

And yeah, we future-proofed the design system making it scalable to accommodate business growth.

The client got a full-on design infrastructure with a visual identity, marketplace design, and a slick website. 

The website got CSS Awards in Best UI Design, Best UX Design, and Best Innovation nominations.

A marketing website has become a working tool for converting potential customers and collecting applications.