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PayopNEW - goodface.agency

A global FinTech payment platform

Industry

  • finTech

Expertise

UX/UI design

Development period

2025

About the client

Payop is a global payment platform built for scale. 170+ countries. 500+ payment methods. 100+ currencies. Billions of transactions flowing through the system. A payment engine built for businesses that don't have borders.

Team

Management

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Project Manager

Design

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Design lead

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

UX/UI designer

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Graphic designer

Challenge

A classic story: the product was strong, the tech was solid — but the website simply wasn't telling that story anymore. 

It felt dated. Too small for the scale Payop had already reached. The brand grew fast, but the website stayed behind. 

So we stepped in to rebuild the digital presence from the ground up — to match the ambition, the momentum, and the market Payop was playing in.

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Solution

We started where every honest redesign process begins — with clarity. A full discovery cycle, deep market research, competitor teardown, and a dive into audience behavior. Not just to "understand" the users, but to feel the space they operate in. 

That insight became the backbone of everything next: user flows, sitemap, and the very logic of how the product communicates. 

Then — wireframes. Structured, transparent, information-dense. A clear map of where the new Payop experience was headed.

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

UI/UX Design

Visual Style

We pushed the boundaries of FinTech visuals — intentionally. A bit provocative. Playful. Energetic. Something the industry rarely dares to do. Bold colors, pseudo-3D, custom illustrations for FinTech brand — all orbiting the same design core. 

The idea was simple: Break the myth that finance must feel slow, boring, or overly compl

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Iconography & 3D Elements

To add depth and softness, we identified several colors to complement and diversify the blue and crafted
3D illustrations — subtle, rounded, and expressive. 

The icons, in contrast, stay flat and crisp — pixel-tight geometry, clean strokes, and a minimal visual footprint.

Website design

Payop's audience has a gaming mindset — they want speed, clarity, and ease. So the visual language borrows from game UI logic: more intuitive, more lightweight, more fun.
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

A system that's modern, structured, and emotionally
engaging
— without the noise. All of it brought together in a complete UI kit.
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Mobile Experience

On mobile, everything flows naturally. Content reorders itself without losing meaning, interactions sit comfortably under the thumb, CTAs stay visible, and blocks breathe. 

A mobile system built for speed and ease — nothing extra.

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Result

The outcome is a vibrant, modern website with a bold identity and sharp, industry-specific messaging. 

It captures Payop's scale, energy, and invites users to explore — especially those from gaming and e-sports, who instantly recognize the familiar visual cues. Playful, yes. But also confident and deliberate. 

A website that knows exactly what it's here to do.

Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works
Payop: FinTech Website redesign & UX/UI design  – Goodface - goodface.works

Goodface — a FinTech design and development agency

that works with payment services, financial platforms, online payment products, FinTech SaaS, and other financial solutions.

We help teams update their brand identity, redesign FinTech products, create clear and intuitive interfaces, build design systems, develop UI kits, and craft modern FinTech websites. By combining UX/UI design for FinTech services, branding, and web development, we build products that users trust — and that help FinTech companies scale faster.

Let’s create
the best experience for your business together
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