LaFinteca

LaFinteca specializes in helping businesses thrive in the Latin American market by selecting, integrating, and supporting payment solutions tailored to the region's unique needs.

LaFinteca was expanding into Latin America, so we aimed to help them establish a strong position in the new market. We deeply researched the regional market and saw a square for opportunities to stand out in a competitive new landscape, especially with design. 

So we've got the creation of a cohesive brand's visual identity and, website development, and the personal account of a merchant design system.

The thing was to find a new angle. We've decided to depart from our classic approach in fintech design translating dashboards and interfaces in favor of custom illustrations, which convey the essence of a project.

We began with the basics: creating a logo and visual identity of a brand. From there, we developed a comprehensive brand guideline to ensure every element — from color palettes to typography — was consistent and on point.

Starting with in-depth discovery, we designed intuitive pages, mapped out user flows, and created the design concept. The design leaned on geometric and monospaced fonts for a clean, structured feel, while the dark background with pops of neon green and light purple gave it a futuristic edge. 

These elements conveyed the tech-driven nature of LaFinteca and made critical information stand out.

Goodface developers team seamlessly brought clarity and structure into life, delivering a fast, scalable website loaded with interactive elements and animations. 

We also built an easy-to-use content management system and developed multiple landing pages to support LaFinteca's diverse marketing campaigns.

We carried this fresh visual approach into the merchant account interface, focusing on clarity, trust, and reliability. This is what makes LaFinteca the leading provider of payment services in LATAM.

LaFinteca now boasts a fast, reliable website, an expressive visual identity, a recognizable logo, and an intuitive merchant personal account. The distinct design approach helped the company solidify its place in the competitive LATAM market. 

We've partnered with LaFinteca for over a year, providing ongoing design and development support. Excited to see where we go next!